https://www.storyboard18.com/brand-makers/built-on-senses-how-brands-use-neuroscience-to-design-customer-experience-93344.htm Walk into a store, scroll through an app, or even stand in a cinema queue, every detail around you is part of a designed experience. From lighting and music to scent and layout, increasingly, brands are turning to neuroscience, the study of how the brain processes stimuli and behaviour, to better understand how these elements work together. A study compiled by...

Behavioural health researcher and neuroscientist Kumaar Bagrodia breaks down how loneliness rewires the human brain on CNN News 18

Mr Bagrodia's keynote address at the annual Nasscom Technology & Leadership Forum, explored the intersection of neuroscience, technology, and human performance and why, in the era of AI, the real advantage lies in understanding and harnessing the power of the subconscious human brain.